Luster – how many in grammes?

Mediaguide. ru has carried out holiday research of the market of luster.

We have got used for a long time, that in beautiful fashionable magazine to advertising almost as much, how many the information. On that it and luster that there were bright pictures. How many real weight advertising in thick and heavy glossy magazines occupies?

Despite crisis, glossy magazines in advertising in 2009 have not lost. On the first place there was magazine Instyle with result of 1400 gramme, from which 560 gramme – advertising. In a three of leaders also L’Officiel (1200 gramme and 480 gramme of advertising) and Vogue (1050 gramme and 420 gramme of advertising). In comparison with last year, these editions rather have dumped in weight – almost on a half a kilogramme everyone.

Among female magazines more the general orientation superiority keeps Elle (1250 gramme and an advertising half a kilogramme), the second and third places at Cosmopolitan and Marie Claire (1050 gramme and 750 gramme accordingly).

Among man's magazines on first place Maxim (1200 gramme and 480 gramme of advertising). The silver prize-winner – GQ (900 gramme and 360 gramme of advertising. On the third place has settled down Esquire (750 gramme and 300грамм advertising).

Most easy, as well as last year, there were youth editions, among which Yes! (300 gramme). The second and third places divide Elle Girl (200 gramme) and Joy (200 gramme).